Why Should Business Owners Utilize Google Analytics?

A program offered by Google helps businesses and marketers collect data from clientele. Web traffic and demographics using Google Analytics assists in marketing campaigns and content strategies.

Why should a small business in Henry County use this software?

A New Castle local, Christy Ragle (pictured), owner of Whole-Heart Communications, said that Google Analytics is the tool she uses for her clients. She
mentions that it is easy to learn once you get the hang of it, and it is free. Not only that, Google Analytics can create graphs and charts with your website data.

If you are interested in Google Analytics, you should know about the current GA4 (Google Analytics 4) update. Reagle stated that if your business has the previous GA3 update, you should upgrade to the latest version before July 1st before your website data gets wiped. GA4 includes better AI, cross-platform tracking, and more organized reports.

Entrepreneurs, business owners, and marketers can receive feedback using Google Analytics, and from there, you can create a marketing strategy. Local business owners have already hopped on the trend and benefit from this tool. If you are interested in the program, update it to GA4 for better features.

Grow your business and analyze your way to success!

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Creator: Colin O'Farrow

2023 NCHS Graduate, NCHC Chamber Intern